Information Seeking Behaviours of Rural Womein Malaysia, Professor Dr. Ahmad Bakeri Abu Bakar

In traditional society, women were supposed to do housework, take care of children, and give the family emotional stability. However, with the social and economic changes that affect our urban and rural society, the traditional values also change. More women are engaged in full-time jobs. No longer are they only women and mothers; they are also business women, politicians, and contributors to society. Rural women who in most cases do not have full time jobs, have also exposed themselves on various fields of financial acquisitions including commerce, service and agriculture. These require them to know how to perform these economic activities in order for them to get more return on their effort. They need to know the way to grow vegetables, how to produce a marketable product and how to advertise the services provided. For instance, a group of women have run a traditional cake production in Negeri Sembilan (Ministry of Agriculture & Agro-Based Industry, n.d.). Women staying at home also can run business through application of information technology through marketing and advertisement (Siti Fatimah Abdul Rahman, 2002).